Luke Prinsloo

Platform Engineer · Somerset West, ZA · Neurodivergent · AI-Augmented

Platform systems, product delivery, and production-minded engineering.

AI-native platform engineer based in Somerset West near Cape Town, South Africa. I work across frontend, backend, AWS serverless systems, and delivery workflows that need to hold up once real users hit them. Most of my recent work sits at the point where product configuration becomes operational reality: builder UX, backend orchestration, analytics, and the systems around them. Currently at Inner Reality Limited.

I started coding in late 2022 alongside GPT-3.5 — AI is native to my engineering process, not adopted later. I do not claim deep expert knowledge in every domain. I deliver production systems across all of them, because AI-augmented engineering collapses the gap between understanding and shipping. This site runs its own AI agent — ask it anything about me.

The short version, without the filler

I'm a platform engineer with a production-first mindset and a strong bias toward systems that reduce friction without making operations worse. I'm most useful where a team needs someone who can move between interface, service, workflow, and infrastructure without losing the thread.

Platform-minded delivery

I work across the boundary between product and platform, building systems that help teams launch, operate, and extend real features without creating brittle handoffs.

Rooted in production

I do my best work in live environments where constraints are real, quality matters, and the system has to keep behaving after release.

Creative systems thinking

Design, QA, photography, and engineering all fed the same instinct: make the thing clearer, reduce friction, and build with intent.

Recent work that points to where I'm heading

My current work at Inner Reality sits across campaign systems, backend workflows, integrations, and AWS delivery. That mix is a large part of why platform engineering feels like the right centre of gravity for me.

Self-Serve Campaign Platform

Product systems / Backend workflows / AWS

Co-engineered with the CTO a self-serve campaign platform for branded gamified experiences. The work spans builder UX, template-driven campaign setup, asset handling and moderation, serverless submission and processing workflows, campaign customisation through backend actions, status tracking, notifications, and analytics entry points. Product-facing on the surface, platform-shaped underneath.

Question Delivery and Validation Service

Backend / Reliability / AWS

Moved quiz logic out of the client and into a backend service with server-side validation, S3-backed question delivery, and campaign-level configuration so gameplay behaviour could be controlled more safely and consistently.

WhatsApp Integration Architecture

Architecture / Integrations / Conversational systems

Designed the routing model for Infobip-based WhatsApp flows, including session correlation, webhook routing, and capability exposure patterns to make conversational features easier to integrate cleanly.

Geo-aware Campaign Delivery

Platform / Data / Operational clarity

Implemented region-aware behaviour so campaigns could respond correctly to boundaries, rules, and location-gated experiences without turning delivery logic into spaghetti.

Delivery Environments

Not a list of claimed expertise — these are the environments where I have shipped real production work using AI-augmented engineering:

  • Full-stack serverless on AWS: Lambda, Step Functions, DynamoDB, S3, API Gateway, CloudFront, Cognito, SES, SQS, EventBridge, Bedrock, Rekognition — all wired through CDK
  • Single-table DynamoDB design with 20+ entity types and transaction-based state management
  • Async pipeline architecture: Step Functions with retry, fallback, and polling patterns
  • Multi-provider AI integration: Anthropic Claude, AWS Bedrock, Tesseract, faster-whisper, pyannote
  • Frontend in Vue 3 and React 19 with TypeScript, RBAC, WebSocket real-time sync
  • Payment integration: Stripe entitlements and Paystack credit micropayments
  • Real-time GPU-accelerated local AI: transcription, speaker diarisation, emotion classification
  • CI/CD with GitHub Actions, CDK, and environment-driven configuration

Engineering, but with the creative side left intact

Engineering is still a creative act

Architecture, decomposition, and judgment still matter. The tools move faster now, but the craft is still in how you shape the system.

AI should expand the map

The real unlock is not hype. It is lowering the cost of trying good ideas, so engineers can think bigger and test directions that were previously too expensive.

Human intent stays central

These machines are useful because people bring taste, care, and responsibility to them. The technology is leverage, not the point.

Photography

Creative counterpart to the engineering profile, not a separate identity. Strong themes: portraits, editorial, archive work, still life, visual restraint, clarity, composition. The photography work highlights an older portfolio from Luke's creative background in graphic design and studio photography.

Somerset West roots. Cape Town context. Remote reach.

Based in Somerset West in the Western Cape, near Cape Town. Comfortable with remote-first teams across South Africa, the UK, and distributed product environments. Strong fit for teams looking for a platform engineer who can move between delivery, systems thinking, and implementation.

Selectively open for the right opportunity. Remote only. Minimum 12-24 month engagements. Targeting platform engineering, pair founding engineer, and co-founding engineer roles.

Contact

Connect on LinkedIn · GitHub